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SUCCUS

Beverage branding & packaging

Succus is a contemporary reinterpretation of the traditional Romanian elderflower drink, Socată. 

Socată beverage branding for lime, strawberry, lemon drinks

The Story

Socată is a traditional summer drink made by fermenting elderflower blossoms with citrus and sugar. Succus reimagines this heritage beverage through a refined visual language, inspired by Romanian folk symbolism and natural ingredients.

Succus logo, orange pixelated diamond

Packaging System

A cohesive flavour coded identity.

Socata lime and mint elderflower drink bottle
Socată elderflower and lemon beverage packaging
Socată Strawberry Elderflower drink bottle packaging

Label Design

Socată beverage branding bottle, back view
Socată Lemon & Elderflower beverage branding and packaging

The label system combines structured typography, flavour colour-coding and subtle Romanian decorative elements.

Product in Context

Socată Lime and mint beverage bottle and glass, outdoor
Socată beverage branding and packaging for three flavors

Campaign & Outdoor Application

Billboard displays Socată beverage branding and packaging

The visual identity translates effectively across large-scale promotional environments.

Result

A refined beverage identity system that bridges tradition and contemporary packaging design, creating a visually consistent and premium brand presence.

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